What can I do if I’m getting unwanted marketing emails? As a lot of spam emails come from outside the UK, the Information Commissioner has an agreement with a number of overseas bodies to cooperate and exchange information to try and stop spam emails that are sent from those places. The ICO can only investigate complaints about marketing emails from identifiable UK senders. This legislation says that organisations must only send marketing emails to individuals if you have agreed to receive them, except where there is a clearly defined customer relationship. The Privacy and Electronic Communications Regulations 2003 (PECR) cover the sending of marketing emails. However, these marketing emails must abide by strict rules regarding their content and provide you with the opportunity to opt out. Marketing emails can be sent without prior consent by organisations who obtained your email address when you bought something from them and are advertising similar products or services. Not all marketing emails sent without consent are spam emails.
The same spam email can be sent to millions of people at the same time and the addresses can often be guessed. However, it’s worth remembering that the sender generally doesn’t target recipients personally. It is email that you don’t want and didn’t ask for, and its content can cause annoyance, embarrassment and even distress. Spam emails are emails sent to you without your knowledge or consent, which often contain marketing. Although there may be some subtle differences between the guidance on this page and guidance reflecting the new law – we still consider the information useful to those in the media. Please note: The following information has not been updated since the Data Protection Act 2018 became law.
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